Change can be a challenge. Sometimes. It can also be really fun. I’ve seen a lot of change in my handmade jewelry business over the years. From strictly beaded to mixed media jewelry. From symmetrical to asymmetrical. From only selling at craft shows, to online and craft shows to strictly online. Wow.
I opened an Etsy shop because I was often asked if I had one while selling at craft shows. It happened so often I knew I was missing out. I joined, set up shop and started to list. In the beginning I listed jewelry and destash in the same shop. At first it was manageable because I had few listings but it wasn’t very user friendly.
I eventually took the advice from countless others and opened a separate shop for destashing my beads. It made it easier for me but also made it easier for my customers.
I have grown a lot and so has Etsy. Etsy, so much so that it has gone public. Good for them! A great accomplishment.
So as Etsy became more popular other ecommerce sites popped up. It took me a little while but I joined Artfire. It was new and not as well-known as Etsy but there were some advantages to being an early adopter. I joined early enough to be grandfathered in and have a low monthly fee. I think I take the low fee for granted. I should list more jewelry there.
One of the reasons I haven’t listed as much as I should is that it takes more time, not a lot, just more to switch from site to site and remember the rules and guidelines for each.
I have said I will do better with my Artfire shop and I willJ
And then I decided that more change was needed. Whew. I was convinced that it would be in my best interest to have a .com site and sell my jewelry from there. With the way Etsy had changed, most of my views were coming from the marketing that I was doing. In other words, I am driving folks to my shop and very few folks find me while browsing on Etsy.
And that’s ok with me. No complaints. It’s a business, nothing personal.
The site is mine, all mine. I get to create and change it on my own and as I please.
Yes, now I’m maintaining 4 sites but I have learned how to create systems (something I will probably write a post about later) that cut down on the time needed to update.
There has been a lot of change. Change may be a challenge but it’s perfectly normal. And as we progress, we learn to expect change, embrace it and thrive from it. And for those of us who are business owners, we realize that changing, adapting is the key to the success of our business.